Blog

Introduction of website and product measurement and analytics

This week we hosted Assaf Trafikant. Assaf is an Analytics guru.
He founded Analytics org, and he helps startups understand what is actually going on in their marketing and product. Assaf described the first steps of setting up a measurement platform, what is the right way to use Google Analytics and the common myths about Analytics among startups in both marketing and product.

How to improve your website’s CRO? What are the steps, and what is important to look at in the purchase panel?

We hosted Boris Kimelman. Boris is an expert in optimizing conversion rates on eCommerce websites. He is also the CEO and owner of Bdigital. In the episode, Boris discusses the...

Storytelling and Marketing / Business presentations for startups

We hosted Ehud Dror. Ehud is a Storyteller and Strategist who, after more than 15 years in management positions in the fields of marketing and strategy in startups and companies,...

Accelerators and innovative branches for startups

We hosted Eliran Binman. Eliran and his partner Guy co-founded Indihub, where they set up innovative branches and accelerators for corporations, local governments, and academic institutions. In addition, the company...

Mobile Gaming, The story of Ron Rejwan and Jelly button

We hosted Ron Rejwan. Ron began developing games at the age of 12 and, at the age of 29, was running a company that generated hundreds of thousands of dollars...

Startups’ Marketing – insights, KPIs and mistakes you should avoid

We hosted Dani Avitz. Dani is the co-founder of Algopix, a SAAS platform that provides information and market insights about the e-commerce world to brands and trade platforms. Dani became...

Digital marketing lies that have been told to startups

We hosted Ido Sela, the founder and CEO of Wisy. Ido is also a tech entrepreneur and an expert in digital marketing and optimization. He has worked with over 1,500...

Building and managing social media communities

In this episode, we discussed how the MEETUPS grew in popularity, how the COVID-19 affected communities, what other kinds of communities are there besides Facebook communities, the impact of a...

7 killer ways to leverage your Linkedin company page

Remember that in 2010-2011 you could post a Facebook status and get 50 likes and more? So LinkedIn of 2020-21 is like Facebook of 2011. The organic exposure is significantly...

AI in Startups – Should you implement AI in your startup and what are the first steps?

We hosted Orry Kaz. Orry is an AI director at Anthem Israel, one of the largest healthcare companies in the United States with over 70 million customers. Anthem uses the...