We hosted Ido Sela, the founder and CEO of Wisy. Ido is also a tech entrepreneur and an expert in digital marketing and optimization. He has worked with over 1,500 businesses, tech companies, and startups. In this episode, we discussed the importance of building trust with your audience, how to actually look at your website’s conversion rate., how conversion takes place in the modern world, optimization for pricing model, when CRO is relevant, analytics and some customer case studies.