We hosted Boris Kimelman. Boris is an expert in optimizing conversion rates on eCommerce websites. He is also the CEO and owner of Bdigital. In the episode, Boris discusses the meaning of CRO, the difference between CRO on an eCommerce website and a marketing website, how much does the average cost of a product on the website affects the conversion rate, how to make the purchase funnel more effective, and what tools can be used.