We hosted Ehud Dror. Ehud is a Storyteller and Strategist who, after more than 15 years in management positions in the fields of marketing and strategy in startups and companies, has decided in recent years to focus on helping startups and companies tell their unique story in a way that will take them to the next stage in achieving their marketing and business goals. In this episode, we talk about what storytelling is, what makes a story a good story that really promotes us in terms of marketing or business, which tools we have in the arsenal to present stories in a way that will really motivate people and be memorable, how to adapt the story to each platform, what are the key elements that a marketing presentation should contain etc.